Models strutted the catwalk late Saturday in mini-dresses, cropped jackets, skin-tight jeans and flamboyantly embroidered transparent blouses.

They were the work of Suzan Farhoud and her daughter Leen al-Shieshakly, who set up their "Jeans Couture" brand just a year ago, hoping to share their passion for denim.

Farhoud designs the clothes, while Shieshakly creates bags and manages the business.

"We wanted the Saudis... not to look at denim in a casual way," Shieshakly said, but also to "wear it for a formal event."

"We wanted the Saudis... not to look at denim in a casual way," Shieshakly said, but also to "wear it for a formal event."

"We wanted to get the denim into the Saudi market as well as the Middle East," said the US-educated 26-year-old, who wore her dark hair in a short bob.

Their collection, named "Out of the Garden", mixes the fabric with almost everything.

They have created denim tops, trousers, jackets, and dresses -- many covered with colourful light flowing capes or skirts.